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"Product Drops and Private Sales"

New data: boosting retail's top line

This report, a Scalefast and PYMNTS collaboration, investigates how merchants can use exclusive sales events to boost conversions and create engaging customer experiences.  

Key findings in the report include: 

• 43% of consumers have participated in product drops, flash sales and private sales within the past month
• 45% of consumers are interested in product drops  because they value access to products that are difficult to obtain
• 91% of consumers who received discounts of 35 percent or more were “very” or “extremely” satisfied

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